Report of the essay study based on the Case study

Report of the study based on the Case study - Essay Example This report assesses the marketing issues to be considered in this case scenario and provides recommendations on the strategy that is likely to be most effective in the Company’s present circumstances. The most distinctive opportunity that the Company has is perfecting the new flavours of single malts that it could develop, thanks to its distiller, Ellis Cameron. It also has the opportunity to use its talented salespeople such as the apprentice distiller at the New York marketing event, who could be putting their skills of discerning the subtleties in taste and flavour to good use in maintaining the high quality of Gleanmeadie whisky. The threats the Company is faced with arise from the competition, where other single malt companies may seek to develop distinctive brands of whisky and attract the discerning customer that Glenmeadie may not be able to satisfy if innovation and development of new flavours is not adequately funded. The essential dilemma that the Company is faced with in determining its strategic initiatives is the question of whether (a) the high expense customer centred marketing approach is justified and must be continued or (b) whether the Company needs to pay greater attention to investments in long term strategic initiatives.(c) to what extent innovation and customer research must form a part of company strategy and (d) how the Gleanmeadie brand is to be promoted. The experts who have offered views on Glenmeadie’s present strategy and what future course of action it should pursue, display a wide range of differing options. David Herman suggests that there should be a careful balance between front end initiatives and product development, by developing the single cask bottling which would command higher profit margins and provide consumers with more individual choices. He emphasizes that Glenmeadie’s core brand must remain strong. Jeffrey Rayport suggests that the success of the front end initiatives have not necessarily

Cultural Sensivity Essay Example for Free

Cultural Sensivity Essay The manner in which color is employed in an international context is a significant factor which is frequently maltreated or neglected by the developers of Web sites and instructional material. What is more, its application is even more complicated due to the notion that perception of color is conditioned not merely by ones physical competence to see it. It is even more important for a designer to understand the meaning of a color in terms of cultural preferences. Following are some recommendations in regards to the worlds attitudes toward the basic colors. So, the developer of a site oriented on an international viewer should keep in mind that blue is the best-tolerated color worldwide. Blue is one of the colors that is unobjected in the majority of ethnical traditions. Therefore, a designer can employ it for all sorts of sites, no matter what its audience, purpose, or placement are. In regards to the pleasant perception of this color specialists state that on our planet you cannot find anything that would be isolated from the surroundings – that is, excluding the sky. This may be the cause for prevailing religious beliefs place their deity somewhere above, while evil usually resides under the ground. There is a group of colors that possess somewhat indistinct characteristics and meanings. Among those one should mention pink. When developing sites for citizens of East India, it is recommended to avoid pale version of this color for the reason that male audience consider it as having a feminine attribute. In some states, on the other hand, representatives of both genders favor pastels; the perfect example is Japan. But the most important category for the designer to remember is the group of unsafe colors. The most noteworthy example is purple, which is received negatively in all around the world. Catholic-dominated countries, for example, have this color as a representation of death and crucifixion. Moreover, it symbolizes mystical teachings and practices that oppose the tenets of Christianism, Judaism and Muslimism. It is crucial for instructional designers to realize that all material is unseparatable from culture. Thus, Web site developers must take some special aspects of culture like, for example, color preferances, and integrate them into the project in order to create culturally sensitive presentation. Reference List 1. Design at Work Leaning Network. (April 2003). A brief introduction to information design. Retrieved on February 23, 2007, from http://http://www. christiania. edu/iforum/iforum/ePaper_no_4_3003. pdf.

Issues and Challenges of Micro Finance in India

Issues and Challenges of Micro Finance in India Micro-finance refers to small savings, credit and insurance services extended to socially and economically disadvantaged segments of society. Indian context terms like Small and Marginal Farmers, Economically weaker sections have been used to broadly define micro-finance customer. Large part of micro finance activities is confined to credit. Large size and population of around 1000 million, Indias GDP ranks among top 15 economies of world.Around300 million people or about 60 million households are living below the poverty line. Group of micro finance practitioners estimated the annualize credit usages of all poor families about Rs45000crores of which some 80 percent is met by informal sources. Credit on reasonable terms to poor can bring a significant reduction in poverty. About 60 million households below or just above the austerely defined poverty line and with more than 80 percent unable to access credit at reasonable rate. There are certain issues and problems which have prevented reach of microfinance to needy. MICRO FINANCE AND POVERTY ALLEVIATION: Micro finance institution have expanded frontiers of institutional finance and have brought the poor, especially poor women into formal finance system and enabled them to access credit and fight poverty. Some significant strides have made in upscalling the large quantities of microfinance, observed that microfinance had an asymmetric growth across country with diverse rate of interest being charge to member which are area of concern. The lack of access to credit for the poor is attributable to practical difficulties arising from the discrepancy between the mode of operation followed by financial institution and the economic characteristics and financing needs of low-income household. The income of many self-employed households is not stable, regardless of it size. Large numbers of small loans are needed to serve the poor, but lenders prefer dealing with large loans in small numbers to minimize administration costs. They also look collateral with a clear title which many low-income households do not have. To the extent that Microfinance Institution becomes financially viable, self sustaining and integral to the communities in which they operate, they have the potential to attract more resources and expand services to clients. Despite the success of microfinance institutions only about 2% of worlds roughly 500 million small entrepreneurs is estimated to have access to financial services. Microfinance institution can broaden their resource base by mobilizing savings, accessing capital markets, loan funds and effective institutional development support. Saving facilities to tap small saving in a flexible manner. Microfinance institution are engaged in deposit taking in order to mobilize household saving, they became financial intermediaries. Consequently financial regulations become necessary to ensure the solvency and financial soundness of institution and to protect the depositors. Excessive regulations that do not consider the nature of microfinance institution and their operation can hamper their viability. In view of small loan size, microfinance institution should be subjected to minimum capital requirement which is lower than the applicable to commercial banks. More stringent capital adequacy rate should be maintained because microfinance institution provide uncollateralized loan. Microfinance institution could also serve as intermediaries between borrowers and formal financial sector and on lend funds backed by public sector guarantee. Business like NGOs can offer commercial banks ways of funding micro entrepreneur at low cost and risk. There are many on-going researches on this line but context specific research is needed to identify the meet appropriate model. FORMAL AND INFORMAL SECTOR IN INDIA FORMAL SECTOR INSTITUTIONS: The formal sector banking institution in India have been serving only the needs of commercial sector and providing loans for middle and upper income groups. For housing the HFIs primarily because of the perceived risk of lending to this sector . Risks generally perceived by formal sector Financial Institution are credit risk, High transaction and services cost, Irregular flow of income due to seasonality, Lack of tangible proof of assessment of income, Absence of land tenure of financing housing. Formal Financial Institution are concerned are Commercial Banks, Housing Finance Institution(HFI),NABARD, Rural Development Banks(RDB),Land Development Banks and Cooperative Banks(CBs). The government has taken several initiatives to strengthen the institution rural credit system. The rural branch network of commercial banks have been expanded and certain policy prescriptions imposed, in order to ensure great flow of credit to agriculture and other preferred sectors. The commercial banks are required to ensure that 40% of total credit is provided to priority sectors out of which 18% in the form of direct finance to agriculture and 25% to priority sector in favor of weaker sections besides maintaining a credit deposit ratio of 60% in rural and semi urban branches. Further IRDP introduction in 1979 ensure supply of credit and subsidies to weaker section beneficiaries. INFORMAL FINANCIAL SOURCES: Informal financial sources generally include funds available from family sources or local money lender. Local money lenders charge exorbitant rates, generally ranging from 36% to 60% interest due to their monopoly in the absences of any other source of credit for non-conventional needs. NGOs engaged in activities related to community mobilization for their socio-economic development have initiated saving and credit program for their target groups. Community based financial system (CBFS) can be categorized into two models. Group base financial intermediary and NGO linked financial intermediary. NGOs like SHARAN in Delhi, FEDERATION of THRIFT AND CREDIT ASSOCIATION (FICA) or SPARC have adopted first model where they initiate groups and provide necessary management support.SEWA pertain to second model. Experience of these informal intermediaries shows that although saving of group members, small in nature do not attract high returns, it is skill practiced due to security reasons. Most of loans are unsecured. Personal or group guarantees or other collaterals like jewellery is offered as security. There are some agencies which provide bulk funds to system through NGO. Organization engaged in micro finance activities in India may be categorized as wholesaler, NGOs supporting SHG and NGOs directly retailing credit borrowers or group of borrower. Wholesalers will includes agencies like NABARD, Rashtriya Mahila Kosh, New Delhi and Womens world Banking,ASA in Trichy, RDO Layalam Bank in Manipur. TARGETING PROGRAMMES FOR LOW INCOME GROUPS: GRAMEEN BANK IN BANGLADESH: Grameen Bank lending system is simple but effective. To obtain loans, potential borrowers must form a group of five; gather once a week for loan repayment meetings and to start with learn the bond rules and 16 Decision, which they chant at start of their weekly session. There decision incorporate code of conduct that members are encourage to follow in their daily life, e.g.: production of fruits and vegetables in kitchen gardens, investment of improvement of housing and education for children, safe drinking water for health,etc.For this physical training are held at meeting. Key-unit in credit program is first necessary step to receive credit. Initially loans are providing to individuals in group, there were under pressure from other members to repay the loan. Credibility of group members and benefits in term of new loan will be stopped if any one default to repay and the group members are fined or expelled a member if they fail to attend the meeting. FINANCIAL MODELING SELF-HELP GROUPS: SHG-MGI System: Typical SHG consist of 12 or 30 member. It is not only saving and loan association but serves as affinity group that provides platform for issues. SHG is system raises funds from individual and also from MCI. MCI arise fund from three sources: Capital, SHG saving and borrowing from outside and MCI have regulatory restriction on assets, liabilities and interest rates. Some of the principles underlying that were issued to implementing: SHG use almost 60% for lending to their members and rest for depositing. Joint liability of members is to serves as substitute for physical collateral and saving are to come first. Interest rates on saving and credit for members are market rates to determine locally by participating institutions. All NGOs and SHGs will charge an interest margin to cover their costs. SHGs may levy an extra charge to interest rate of internal fund generation which will force saving. MECHANISMS FOR CREDIT FUNDING LOW INCOME GROUP BENEFICIARIES BY HDFC . HDFC making sub-stained efforts to reach the lower income groups of society, especially the weaker section, thus enabling them to realize their dreams of possessing own house. HDFCs response to need for housing and living environment for poor both in rural and urban sectors materialized in collaboration with German Development Bank. It also ensures newly constructed houses are within the affordability of beneficiaries and promotes the usage of innovative low cost technologies and locally available material for constructing house. Purpose of implementation of low cost having projects, HDFC collaborate with Government and Non-Government. Security for loan is mortgage of property being financed. Construction work is regularly monitored by coordinating agencies and HDFC. The loan is disbursed depending upon the stages of construction. Microfinance operation experience poor repay their loans, saving and loan facilities. It also contribution to solving problem of inadequate housing. It has hot to contribute to this by building financial discipline and educating borrower about repayment requirements. CHALLENGES OF MICROFINANCE: The importance of microfinance in the process of poverty eradication is realized, it faces multiple problems. Offering financial services to poor individual and in itself leads to various challenges. Challenges are divided into challenges faced by Micro Entrepreneurs and challenges faced by Microfinance Providers. Challenges Faced by Micro Entrepreneurs: Inability to offer marketable collateral for loans: They are either small businesses or poor individual who have few assets and low income. These clients have cannot offer any collateral for loans. Due to this microfinance providers may raise their interest rate or turn down hundreds of application. Poor institutional viability of micro enterprises. Business ideas with a lack of consideration of demand and cost render the micro venture unsustainable and microfinance may incorrectly get blame for it. For instance, In the case of micro crop farming farmer often fail to account for their personal consumption between the sowing and harvesting periods and realize they face shortage of more. Due to this they often end up using the micro loan for personal matter and problem arises when its time to pay back the loan, farmer are forced to take another loan. Knowledge regarding sources of microfinance is lack. Many micro entrepreneurs live in remote villages, so they have no access to microfinance service offered by MFIs. Misallocation or shortage of finance. Lack of fund, which can solve if MFIs build up their capital base by accessing various sources of funds without fund micro ventures, cannot grow. Inability to exploit growth opportunities. Shortage of finance is a contributor to this problem, because lack of access to funds means micro entrepreneurs cannot inject money into their business to grow. They may have little information pertaining to their market such as customer needs and competitor strengths and weakness, this may result May critics. Lack of organizational resources and governance. They may have limited skill, qualification and exposure to handling business. They need to be trained through capacity building initiative by MFIs; many micro entrepreneurs may not grow because of this problem. Low bargaining power. Micro entrepreneurs operates in competitive markets, their individual bargaining power is diminished. There still isnt any respite because micro entrepreneurs deal with MFIs on individual basis, which also erode their bargaining power. Most problems faced by micro entrepreneurs are caused by small size, improper skill, and location. When venture secures loan and begins to grow these problems will eventually. Challenges faced by microfinance providers. The importance of microfinance in the process of process of poverty eradication is realized, it faces multiple problems. The challenges faced by microfinance providers are High risk of micro entrepreneurship and small business. Micro entrepreneur usually no collateral to offer microfinance providers, no alternate source of income. Micro entrepreneurs are considered high risk ventures and micro finance providers are forced to compensate for this by changing interest rate. High costs for Micro Lending. Small micro enterprises increase the transaction cost for MFIs, because they cannot process micro loan in bulk. In study conducted by Asian Development Bank, Microfinance providers change interest rate ranging from 30 to 70% per year. Fund shortage. There are plenty of financial options available for MFIs there is an emerging shortage of money. This is due to lack of awareness of funding source by MFI managers. Difficulty in measuring the social performance of MFIs. Micro finance is delivering the economic returns its proponents promised but there are only a handful of tools available that measure the social return of microfinance. Mixing of charity with business. If microfinance providers fail to protect themselves against loan delinquency, they will in effect, prioritize social at expenses of financial sustainability. Improper delinquency management is result of inadequate implementation of corporate governance principle. As result loses control over microfinance deals will lead to higher default rates. Lack of solution for poor. Targeting of poor households by microfinance programs is common problem because MFIs fail to understand the various needs of micro entrepreneurs. MFI must spend time to develop microfinance tools for each micro entrepreneur. Lack of microfinance training for MFIs. Micro finance sector is different when compare to traditional financial sector, microfinance providers need special training to ensure they avoid problem such as under-serving clients. Poor distribution system of MFIs and lack of information about microfinance investment opportunities. CONCLUSION: All these problems can broadly fall into either financial or operational in nature, they should not be impossible to solve as microfinance sector move towards its optimal performance level in next several years. Microfinance can contribute to solving the problem of inadequate housing and urban service as an integral part of poverty alleviation programs. Microfinance institutions have a lot of contribution to this by building financial discipline and educating borrowers about repayment requirements. Micro Finance have more opportunity if the state Reduced direct involvement, increased outlays, Structuring of outlays and finding right outlets, Creating incentives and regulatory environment for implementation.

The New Community: MMORPGs and Social Networking Essay -- Social Netwo

Community is changing. As far back as the twentieth century, a social community was a group of real life acquaintances that had a common interest, goal, or career. Back then, to update one’s â€Å"status† might mean to attempt to improve a person’s social standing within a particular community or group of friends. Today, people don’t need to be told what online social networking is. It’s so engrained into the current culture that people almost can’t remember how they interacted before the internet came along. How did people keep in touch? How did they interact and socialize and play? Before social networking sites like Facebook existed, people had to rely on the email, now the cultural norm for written communication. And prior to that, people had to send letters, an ancient form of communication that, believe it or not, involved rubbing graphite on paper to create a message, and then paying a courier to take it to your intended recipient, sometimes taking days or even weeks. Communicating took a bit more effort, and, in fact, so did recreation. To play together people had to meet up in something called â€Å"real life† and interact. For example, there were fantasy role-playing groups that played games like Dungeons and Dragons back in the 1980s and 1990s, but those cultures too have moved to the internet and amassed a huge following. Massively multiplayer online role playing games (MMORPGs, or MMOs for short) are part of a new emerging subculture that has already swallowed millions of people into a relatively new social gaming experience. Fantasy and science fiction universes have been created by artists and programmers, and the subscribers (usually via monthly subscription fees) create an online avatar that exist in new, massi... ....org. Retrieved from http://socialnetworking.procon.org/#pro_con Rao, L. (2011, February 7). Comscore: Facebook keeps gobbling people's time. Tech Crunch, Retrieved from http://techcrunch.com/2011/02/07/comscore-facebook-keeps-gobbling-peoples-time/ Understanding, assessing and treating online role-playing game addiction. (2010, May 27). Counselor, Retrieved from http://www.counselormagazine.com/feature-articles-mainmenu-63/113 Van Grove, J. (2009). Study: Social media is for narcissists. Mashable Social Media, Retrieved from http://mashable.com/2009/08/25/gen-y-social-media-study/ Yee, N. (2006). The psychology of massively multi-user online role-playing games: motivations, emotional investment, relationships and problematic usage. In R. Schroeder & A. Axelsson (Eds.), Avatars at Work and Play: Collaboration and Interaction in Shared Video Environments London:

Different Approaches in The Wisdom of Teams

Jon R. Katzenbach is a director of McKinsey & Company, Inc., where he has served the senior executives of leading companies for over thirty years. His experience includes work with both public and private sector clients from the industrial, financial, and consumer industries. He has also served a variety of nonprofit institutions. He specializes in issues involving corporate governance, organization, and leadership. Douglas K. Smith is a former consultant at McKinsey & Company, Inc., who today is a leading commentator on organizational performance and change. Simply, teams outperform people working alone. This is especially true when the performance requires multiple skills, judgements, and experiences. Consultants or former consultants of large consulting firms wrote the Wisdom of Teams. The Wisdom of Teams authors have roots at McKinsey. A consulting firm based out of Dallas Texas. The authors have spent considerable time working with teams, studying them and are now using their books to impart that knowledge to those seeking to form, develop and facilitate successful teams in their organizations. However, the two books take very different approaches. Teams are one of the catchwords of the 90's. And with them has come an explosion of literature telling us what teams are and what they are not; how to create them, measure them, use them and empower them. A new vocabulary has emerged that distinguishes work groups from work teams, and self-directed teams from all other teams. Some of the essential lessons learned about teams and team performance are: – Teams do not arise without a perforce challenge that is meaningful to those involved. – Real team†s results will be greater if the leaders aim their sights on preference. – Biases toward individualism cannot interfere with the team†s goals. The Wisdom of Teams presents lessons learned from the success and failure of actual teams. The authors base their wisdom on personal experience along with extensive interviews conducted with 50 different businesses. Katzenbach and Smith's lessons are supported by case studies. â€Å"Real† teams are the focus of the book. According to Katzenbach and Smith, a â€Å"real† team is a small number of people with complementary skills who are committed to a common purpose, performance goals and approach for which they hold themselves mutually accountable. These elements of a team — purpose, performance goals, common approach to work and mutual accountability — define what teams are and how they should be managed. Teams are distinguished from work groups in that the work they perform is collective as opposed to the sum of individual contributions, leadership roles are shared, and the team does real work together that result in a specific product or service being delivered. This distinction is important, because the focus of the book is on what teams are, what it takes to become a team and how to exploit the potential of successful teams. The authors also present useful guidelines for determining when to use a team and when to use a work group. Teams are not presented as an organizational ideal. In fact, Katzenbach and Smith encourage looking at the organization's goals and policies to determine if a team or work group is the best choice. Their bias is that teams are worth the trouble where they support organizational goals. In their view, the potential of teams is unlimited and cultivating real teams is one of the best ways of upgrading the overall performance of an organization. Katzenbach and Smith's advice is simple, straightforward, and practical. They look at teams in an organizational context. Certain elements are critical to team success. The organization needs to have or develop a strong â€Å"performance ethic.† In other words, compelling clear purposes and performance standards need to be an important part of the organization's culture. According to Katzenbach and Smith, performance, not chemistry, shapes teams. â€Å"Real† teams emerge when the individuals in them take risks involving conflict, trust, interdependence, and hard work. Making conflict constructive by developing ways to handle differences and concerns and molding them into common goals is when real teams emerge. The authors suggest achieving this by establishing urgency and clear direction in teams, selecting members based on skill balance, not personality, and with opportunities to learn from each other. Establishing clear start-up rules for behavior and seizing upon a few immediate performance-oriented tasks that are challenging but achievable also help teams develop. Spending lots of time together and giving positive feedback are key. The authors describe the senior management team as the hardest to establish they present this as a fact of organizational life that can be addressed. Their solution: start by creating a strong senior management work group and go from there. Many successful organizations using teams have them. The authors are also realists. The difficulty teams may face such as lack of management direction is described with suggestions for addressing them. Finally, and maybe most importantly, Katzenbach and Smith are optimists. They believe that most people are able to lead. Leaders need to provide guidance and give up control and most importantly believe in the team and put them first. It is that attitude, belief in the team, that is the most important characteristic of a leader. They conclude that a strong performance ethic leads to the pursuit of common performance results that benefit customers, shareholders, and employees. An overemphasis on any one area creates distortions that lead to turf battles and politics. Managers must demand and then relentlessly support pursuit of performance by teams. This clear simple model can easily be applied to any type of organization. All of this advice is offered while keeping jargon to a minimum. In fact, the book starts by acknowledging what we all know creating change in an organization can be difficult. Yet, The Wisdom of Teams provides simple strategies, to analyze organizational readiness, and alternatives that will get your organization closer to a real team environment. It outlines the basics elements of team and then offers techniques for sticking to them to achieve success. You do not need to be a process consultant to make teams work in Katzenbach and Smith's world. In addition, this is the book's greatest strength. While the advice offered is good, the book could be much more concise and easier to read. Many of the points are redundant. This is a good book for the beginner, who wants to understand the issues.

Constitution for a few essays

Constitution for a few essays In Constitution for a Few Michael Parenti expressed his views about the constitution. Parenti thought that the constitution was made in favor of the Founding Fathers and the rich. He believed that the constitution made the rich richer and the poor poorer. Without the constitution, America would be in complete disorder. The Founding Fathers did not write the constitution for just the rich or just the poor, they wrote it for the benefit of all people within the nation. Nowhere in the constitution does it state that you have to be wealthy to run for an office, which is contradictory to the beliefs of Parenti. He believed that only the wealthy white males could run for a position in the government and that a man from New Jersey would have to be worth at least 1000 pounds and without debt. The constitution states that if you have money you would have more opportunities. This was meant to protect the nation from a democratic government. The Founding Fathers formed a government with three branches Executive, Judicial, and Legislative. Each one is neither less or more powerful than the other they were designed to be equally balanced in power. This allows the people to vote for their representatives in the government. A representative government or a Republic Government is thought to be best for the people. If the constitution is only in favor of the wealthy people in the nation then how could it have lasted for so long? The constitution was made so that it could be changed if found to be not in the best interest of the public. There have been no changes made to the constitution that have to do with the social class of any person or persons. This is why the constitution has lasted so long, and why it will continue to go on. The Founding Fathers did all this to be sure that everyone would benefit form the Constitution. They thought of how it would affect the public and made it so that it could be changed i...

Case Study- Problem Statement Example

Case Study Case Study Case study- problem ment Poor prediction and production planning has led to insufficiency in order fill time for the production line. The situation is evident in Meditech firm, which is a company that produces and supplies endoscopic surgical equipments. The poor prediction of the demand led to shortage of the company’s goods in the market (Meditech 22). Meditech’s products are cheaper and innovative compared to its competitors. As a result, the demand for its goods is very high in the market. However, since the firm had not planned to meet the high demands in the market, it has been experiencing enormous pressure. Each time the firm introduces new products, they are widely accepted. However, customers become disappointed and frustrated due to the firm’s poor delivery services. For instance, after ordering the company’s products, its customers have to wait for more than six weeks before getting their goods. Poor delivery services in the health system can l ead to deaths of many individuals. It is important to note that such factors destroy the firm’s reputation in the market (Meditech Surgery 18). Meditech’s inability to effectively forecast the demand for its goods is caused by the inability to track the information required to measure its forecasts effectively. The firm lacks past forecast and demand information. The poor production planning was also caused by high inventory levels. Panic ordering is also a factor that contributed to the high demand from Meditech’s goods. The delayed delivery of good makes customers to order more products than they need hoping that the firm will deliver some of their orders.Massachusetts Institute of Technology. Meditech Surgical Case. 1995. Print

How to Make a Giant Bubble Using Dry Ice

How to Make a Giant Bubble Using Dry Ice All you need to make this giant bubble is dry ice, bubble solution, and either a little water or else tonic water and a black light (glowing liquid). You can make the bubble itself glow if you add a little highlighter ink to the bubble solution. The dry ice sublimates to form carbon dioxide gas, which expands the bubble.  Watch the video tutorial of this project. Materials dry icebubble solutionwater (or tonic water and a black light, if you want glowing liquid)glass or dish Make a Dry Ice Bubble Pour some water or tonic water into the container.Add a piece of dry ice. The dry ice will make bubbles in the liquid.Spread a film of bubble solution around the lip of the container.Use your hand or a piece of paper towel that has been wetted with bubble solution to smear bubble solution across the top of the container. I made a video of the project so you can see what to expect. How It Works Dry ice sublimates in air, meaning the solid carbon dioxide makes the transition to carbon dioxide gas. This process occurs much more quickly in water than in air. As the dry ice sublimates, the carbon dioxide vapor is caught inside the bubble solution. The bubble expands, but the cooled bubble solution does not evaporate quickly so the bubble lasts for a relatively long time. Sometimes conditions are right for the bubble to stabilize at a given size. This happens because carbon dioxide is able to diffuse across the bubble surface. Sublimating carbon dioxide expands the bubble, but when the bubble expands its walls become thinner and leak more. Since more carbon dioxide can escape, the pressure is reduced and the bubble has a tendency to shrink back again. As long as the solution doesnt evaporate too quickly, the bubble may remain relatively stable until the dry ice is nearly gone. At that point the bubble will become smaller.

Motivational methods Essay Example | Topics and Well Written Essays - 750 words

Motivational methods - Essay Example Managers take care of factors that influence the performance of workers working at the grass-root level. Such factors include but are not limited to salary, accommodation, duty hours, leave, reward and promotion etc. This paper aims at discussing three ways in which workers’ motivation can be increased. The three motivation increasing methods can be derived from Alderfer’s ERG theory which is briefly discussed below: Alderfer’s ERG theory: Alderfer devised the ERG theory of motivation where E, R and G stand for existences, relatedness and growth needs respectively. Alderfer’s ERG theory states that managers need to take care of all of these needs at the same time, and should not focus upon addressing 1 or 2 of these to increase the workers’ motivation at a particular time, because this may not necessarily motivate the workers. The existence needs identified by Alderfer include safety and basic physiological needs, relatedness needs correspond to the workers’ needs of sociology and external esteem while the growth needs address the workers’ concerns about their self actualization and internal esteem (NetMBA, 2010). Although Alderfer has proposed a hierarchical order for these three needs, yet he maintains that an individual looks for the satisfaction of each of the three needs simultaneously, and may not wait one need to be accomplished to strive for the fulfillment of the other two. Alderfer’s ERG theory model (Business Education, 2010). Alderfer grants that an individual prefers to fulfill his/her existence needs over relatedness needs, and relatedness needs over growth needs, though Alderfer maintains that the order of needs may vary from individual to individual and thus, may not always remain the same. Alderfer’s ERG theory works on the frustration-regression principle which means that if a higher level need of an individual is not met, the individual may regress to a lower level need that is re latively simpler to be met. Alderfer’s ERG theory implies that managers should realize that workers are struggling to fulfill each of the three needs simultaneously. Therefore, managers should take steps to meet each of the three needs of workers at the same time. In view of the Alderfer’s ERG theory, following three methods of motivation enhancement can be proposed: Managers can motivate workers by meeting their existence needs: Existence needs of workers can be met by increasing their safety conditions and providing them with medical and health facilities. This can be achieved by offering the workers’ compensation insurance, accommodation with work, providing the workers with personal protective equipment while they are on the site, and also addressing their food related concerns as food is a fundamental means of satisfying the physiological needs. Managers can motivate workers by meeting their relatedness needs: Workers’ relatedness needs can be addres sed by providing them with opportunities to socialize with their friends and families. Even within the work environment, workers’ relatedness needs can be met by helping them develop close bonds with their peers and coworkers. Interaction among coworkers is becoming increasingly difficult in the contemporary business practices that encourage multiculturalism in the workforce. Workers from different cultures are likely to develop conflicts on the base of culture, and avoid each

Anthropology Assignment Example | Topics and Well Written Essays - 500 words

Anthropology - Assignment Example The new class of leaders can easily be recognized by their message and actions. The book illustrates how Muslim leaders have continued to dissociate themselves with violence. According to the book, modern Muslim leaders are fighting in a new frontier in order to disassociate Islam from terrorism. Following the September 11 attack on the US, Islam was placed in the same class as terrorism (Shadid 34). Thus, the new leaders are striving to defend Islamic religion from terrorism accusation by denouncing violence. Unlike conventional Muslim, the new leaders have also formed political parties to push forward their agenda. Political movements are substituting militant organizations such as Mujahidin army, Taliban and Fatah. The new leaders are also concerned with social transformation through peaceful reforms. This has made them to engage in social activities and civic education. Therefore, the new leaders are proposing democratic leadership instead of the traditional militant organizations. Through the new approach, the new leaders hope to transform the Muslim commu nity significantly. In the education system and practices described by Mottahedeh (mantle of the prophet) and Blank (mullahs on the mainframe), what factors in each produce habits of conformity and what features foster critical examination. How does the Taliban education, described by Shadid (legacy of the prophet), compare? Mottahedeh and Blank evaluate the role of education in Islamic transformation. Both writers examine the role of education in the formation of orthodox Islam. In each form of education system described by the writers, westernization or adoption of western values is a common aspect. According to the books, the Muslim world can only achieve development if it detaches education from westernization. For instance Blank notes that orthopraxy among Muslims has created a high level of scientific sophistication. The author also highlights how educational values have been distorted by

Corporate Governance Assignment Example | Topics and Well Written Essays - 500 words - 1

Corporate Governance - Assignment Example The firing style of the companies in the past can be described upfront as high-profile dismissals (Feintzeig 2). At present, almost all the companies take fulfilment in declaring to the world that they fired an official. This is a way that the board can show that it is awake and willing to exercise its rights in ensuring that the company attains its goals and objectives. Fillings presented to the Securities and Exchange Commission by companies have many cases of CEIO terminations (Feintzeig 3). Companies are coming out declare that they are terminating the services of CEO’s and are giving the reasons for doing so. For instance, the COO of Yahoo Inc. was fired recently because the board and the Chief Executive Officer felt that the company did not need him. All this terminations seem to come after disappointing results and accounting problems such as the Hertz Global Holdings where the CEO, Frissora, was fired (Feintzeig 2). The firing of the CEO’s is presently seen as a way to show that the board of directors cares about the interests of the shareholders. Though sometimes the company may try to conceal the reasons for an executives firing or resignation, they increasingly give suggestions on what exactly happened (Feintzeig 3). Therefore, the board of directors is responsible for the progress of the organization and the shareholders too. An executive is fired for cause when he or she is guilty or perpetrates serious offences that affect the progress of the company. In this case, the fired executive loses his or her right to compensation. On the other hand, an executive is fired without cause when he or she is fired without having done any serious offence that affects the company progress or without any reasons or forced to resign by the company. In this case, the executive has the right to compensation and can claim bigger packages (Feintzeig 4). The stigma of being fired has changed over time. In the recent past, it was deemed as harmful to a

U.S. expansionism Personal Statement Example | Topics and Well Written Essays - 750 words

U.S. expansionism - Personal Statement Example My name is Jackson J. Samuel; I was born in 1856 and lived with my parents and seven siblings on a farm in Texas. Currently, I am working as a teacher. I am married to Penelope, and we have three boys, James, Fred and Peter. Last year, the country joined Cuba rebels in a sordid fight for independence from its colonial master, Spain.Personally, I favor the United States helping Cuba because I believe in the Manifest Destiny. Even though it was made more than a decade before I was born, it was a constant part of my early education.My father, Jacob J Samuel, used to tell me stories about history of our beloved country. He explained how the US was superior to all the other countries in the region and we were right to take the lands away from the weaker nations because it was divinely ordained and also because President James Monroe had already made it clear to the European countries that they were to stay out of the hemisphere so that the United States would be able to take advantage of the far more inferior nations. I favor the war because I believe the United States is superior, it is the divine right of my country to seek expansion and I think that US imperialism is good. Even though, the confederacy lost the civil war and my family and I still harbor bitterness about the whole affair, we are still rather patriotic. ... So when the Cuban war of independence broke out last year I was glad that the US decided to get involved, if the government could free the country from backwardness like it had freed Texas, it was a fight well fought. Judging from the news of the treaty being signed I am glad that the Philippines have also been rescued and can be greatly helped by the superior political and economic strength of my country. The United States was far more superior to the other nations in the hemisphere. One example of the brilliance of the United States is that the largest war fought on the territory managed to unify the north and the south and to bring greater political and economic security. My father used to tell me that the other country in the region especially those from the South American continent were extremely backward and when they fought wars they were never wise enough to join together, instead they broke into smaller, weaker groups, which I determined fro myself was a good thing because it meant that the US could always exert its influence and dominate these weaker nations. This is exactly what happened at every opportunity that presented itself, and the war in Cuba was undoubtedly another such opportunity. With Spain gone, the US would be free to intervene and negotiate Cuban affairs in order to gain economically because Cuba was a very prosperous colony. This is important for me because, it meant that as a teacher, better economic prosperity in the country would eventually trickle down to me. In 1898, I was happy to hear the news in February about the US starting to fight in the war. When the Maine sunk, many American thought that it was deliberate act of aggression by Spain. I suspected that

Attention Deficit Hyperactivity Disorder College Research Paper

Attention Deficit Hyperactivity Disorder College - Research Paper Example This methodology is adopted to conduct the study and to collect relevant data from the field work. Both the literature sources and the personal sources mostly out of the literature that is existing is made use of in the field report presented below. ADHD has been found to afflict approximately 5 per cent of the population in most of the countries and is positioned at about 1.7% in UK (Helen Likierman & Valerie Muter 2007). This is largely neurological in nature and is considered as a development disorder. ADHD is lack of growth almost amounting to a deficiency of 40% when compared to their peers. ADHD is a compound term indicating that there is a neurological deficit in paying attention to details as well as there is a hyperactivity disorder. Either or both of them might be present for a person. There is no age limit observed for these illnesses. Study of ADHD starts with simple symptoms that is indicative of the disease the person is experiencing. The Diagnostics and Statistical Manual of Mental Disorders (1994), commonly known as DSM IV, has a definition for ADHD as follows: "A persistent pattern of inattention and/or hyperactivity - impulsivity that is more frequent and severe than is typically observed in individuals at a comparable level of development. Some hyperactive-impulsive or inattentive symptoms that cause impairment must have been present before age 7 years, although many individuals are diagnosed after the symptoms have been present for a number of years. Some impairment from the symptoms must be present in at least two settings and there must be clear evidence of interference with developmentally appropriate social, academic, or occupational functioning." (p.78) If a person is afflicted by attention deficit, then the symptoms would be as indicated below (Eli Lilly 2006): 1. Attention deficit disorder (ADD) could occur alone or with the hyperactivity disorder. People who are afflicted by ADD display a lack of attentiveness to what is being told to them often. When some one is talking to them, they are found not paying attention to the topic of the discussion. Attention test is normally carried out with the help of the Connor's Continuous Performance Test (CPT). This is carried out on people to identify the extent of attention that is being paid by the individuals (Walker et al. 2000). Continuous Performance Test is also used to measure executive function, psychomotor analysis and arithmetic skills in addition to the attention measures that is commonly done using this test. People who are having ADD generally display a lower attention level as well as most of the other measured parameters. Paying attention is one of the foremost issues faced by the people with ADHD. This results in changed behavioural tendencies of the child. 2. They might find it difficult to pay attention on play things and tasks that they are on. Some of the most commonly found problems

Adult learning and development perspectives from educational Essay

Adult learning and development perspectives from educational psychology - Essay Example Educational psychologists have discovered individual differences that start from the learning and development of children from schooling and end at their adolescence. Researchers have not only studied various behaviours of children but also analyzed and evaluated them by measuring their attitudes, testing their capabilities Educational psychologists believe that although adult learning and development are lifelong processes, but it is also unskeptical that the initial education and learning styles are those factors that depends entirely upon the values and morals which a child learn from its schooling environment.Adult educational psychology is concerned with the scientific methodology of learning styles of activities and developmental processes, which further results in the instructional practices and follow ups that promote learning and development not only restricted to educational aspects but also in other fields of adult growth throughout their development of adulthood. In this sense adult educational psychology has proved to be very beneficial and helpful, as it requires the use of latest technical methodologies, which helps the parents as well as teachers to understand about various complexities of adults' lives, which often the adults' tend to hide. Furthermore, adult educational psychology requires a more interdisciplinary approach that is not limited to the boundaries of traditional child-centered educational psychology as adults learn and develop from and within across multiple, interacting circumstances. Adults continue to learn throughout their lives irrespective of being in any environment, whatsoever be the circumstances and background. Theoretical Perspectives Technology has transformed everything in this new era towards perfection and betterment of life style. All these changes are reflected in the attitude of today's generation, but how Adult learning is subjected towards change as they adopt and they must adopt new changes easily and conveniently. So, adults are subjected to learning or development The main bone of contention here lies in the distinction between the issues of "learning" and "development". Learning and development can be molded in the form of "developing" and "non developing" processes. Theoretical vs. Methodological Perspective Developing learning can be referred to as the learning style followed by clear and achievable dimensions with such findings that support the formality of collaborative adult learning. Theoretical perspective awakes the need to follow traditional theories of learning and development without any modification to the conventional methods whereas methodological learning identifies the complexities of developmental learning leading to conventional methods which not only focus on individuals, whereas authentic learning

U.S. expansionism Personal Statement Example | Topics and Well Written Essays - 750 words

U.S. expansionism - Personal Statement Example My name is Jackson J. Samuel; I was born in 1856 and lived with my parents and seven siblings on a farm in Texas. Currently, I am working as a teacher. I am married to Penelope, and we have three boys, James, Fred and Peter. Last year, the country joined Cuba rebels in a sordid fight for independence from its colonial master, Spain.Personally, I favor the United States helping Cuba because I believe in the Manifest Destiny. Even though it was made more than a decade before I was born, it was a constant part of my early education.My father, Jacob J Samuel, used to tell me stories about history of our beloved country. He explained how the US was superior to all the other countries in the region and we were right to take the lands away from the weaker nations because it was divinely ordained and also because President James Monroe had already made it clear to the European countries that they were to stay out of the hemisphere so that the United States would be able to take advantage of the far more inferior nations. I favor the war because I believe the United States is superior, it is the divine right of my country to seek expansion and I think that US imperialism is good. Even though, the confederacy lost the civil war and my family and I still harbor bitterness about the whole affair, we are still rather patriotic. ... So when the Cuban war of independence broke out last year I was glad that the US decided to get involved, if the government could free the country from backwardness like it had freed Texas, it was a fight well fought. Judging from the news of the treaty being signed I am glad that the Philippines have also been rescued and can be greatly helped by the superior political and economic strength of my country. The United States was far more superior to the other nations in the hemisphere. One example of the brilliance of the United States is that the largest war fought on the territory managed to unify the north and the south and to bring greater political and economic security. My father used to tell me that the other country in the region especially those from the South American continent were extremely backward and when they fought wars they were never wise enough to join together, instead they broke into smaller, weaker groups, which I determined fro myself was a good thing because it meant that the US could always exert its influence and dominate these weaker nations. This is exactly what happened at every opportunity that presented itself, and the war in Cuba was undoubtedly another such opportunity. With Spain gone, the US would be free to intervene and negotiate Cuban affairs in order to gain economically because Cuba was a very prosperous colony. This is important for me because, it meant that as a teacher, better economic prosperity in the country would eventually trickle down to me. In 1898, I was happy to hear the news in February about the US starting to fight in the war. When the Maine sunk, many American thought that it was deliberate act of aggression by Spain. I suspected that

Adult learning and development perspectives from educational Essay

Adult learning and development perspectives from educational psychology - Essay Example Educational psychologists have discovered individual differences that start from the learning and development of children from schooling and end at their adolescence. Researchers have not only studied various behaviours of children but also analyzed and evaluated them by measuring their attitudes, testing their capabilities Educational psychologists believe that although adult learning and development are lifelong processes, but it is also unskeptical that the initial education and learning styles are those factors that depends entirely upon the values and morals which a child learn from its schooling environment.Adult educational psychology is concerned with the scientific methodology of learning styles of activities and developmental processes, which further results in the instructional practices and follow ups that promote learning and development not only restricted to educational aspects but also in other fields of adult growth throughout their development of adulthood. In this sense adult educational psychology has proved to be very beneficial and helpful, as it requires the use of latest technical methodologies, which helps the parents as well as teachers to understand about various complexities of adults' lives, which often the adults' tend to hide. Furthermore, adult educational psychology requires a more interdisciplinary approach that is not limited to the boundaries of traditional child-centered educational psychology as adults learn and develop from and within across multiple, interacting circumstances. Adults continue to learn throughout their lives irrespective of being in any environment, whatsoever be the circumstances and background. Theoretical Perspectives Technology has transformed everything in this new era towards perfection and betterment of life style. All these changes are reflected in the attitude of today's generation, but how Adult learning is subjected towards change as they adopt and they must adopt new changes easily and conveniently. So, adults are subjected to learning or development The main bone of contention here lies in the distinction between the issues of "learning" and "development". Learning and development can be molded in the form of "developing" and "non developing" processes. Theoretical vs. Methodological Perspective Developing learning can be referred to as the learning style followed by clear and achievable dimensions with such findings that support the formality of collaborative adult learning. Theoretical perspective awakes the need to follow traditional theories of learning and development without any modification to the conventional methods whereas methodological learning identifies the complexities of developmental learning leading to conventional methods which not only focus on individuals, whereas authentic learning

Reading Response Essay Example for Free

Reading Response Essay The September Sisters, by Jillian Cantor, is a story about two sisters, Abigail, the oldest and Becky the youngest. They both fight a lot and make each other’s life miserable, that’s all they do, then Becky disappears in the middle of the night, Abby struggles to cope with her own feeling of guilt and loss. Aby meets a new neighbor, Tommy, who with time, discover that love can bloom, even when it’s surrounded by thorns. This is shown by the author with tone, imagery and similes. Abigail feels a sense of guilt through the disappearance of Becky, they would always fight for no reason or for stupid reasons and now that she realizes that she’s gone. She struggles with this deep feeling of sorrow. â€Å"I felt this sudden surge of guilt, as if I should’ve heard everything, should’ve heard Becky get out of bed,† page 13. Throughout the book whole book, the tone is always said as guilt and grief. â€Å"Every time I got in the swimming pool or I looked at the inner tube, I thought about Becky swimming toward me, wanting the pink one so bad, I’d feel so guilty, and I’d think, why didn’t I just let her have it? What was the big deal anyway? She could’ve had this one thing; it wouldn’t have been so much to give,† page 296. Jillian Cantor gives us a very strong feeling of sorrow and grief to capture, which tells us the theme throughout the story. There’s also a big amount of similes used to show the theme. â€Å"Our house is like a prison, something that sometimes feels like it’s keeping me in, locked away, not keeping other people out,† page 17. Abigail feels trapped with all this situation of her sister missing, rather than feeling protected, its vice-versa. Another example is, â€Å"The kiss was short, and when he pulled back, I could see his breath, like frosting, lighting up the air,† page 189. When Aby uses â€Å"frosting,† it’s sweet and good, so Aby describes his presence as sweet air, making her happy, which goes with the theme of innocence of young love. The way Jillian Cantor captures images about what is going on is by giving imagery. â€Å"Becky’s hair was straight, dirty blond, and just past her shoulders. She had green eyes and pinkish sunburned skin in the summer. She had dimples. She had some freckles on her nose. She had two-inch scar just above her right elbow, from the time she fell off her bike. She was four feet eight inches tall, and she weighted seventy-three pounds. She was ten years old,† page 28. The author uses vivid amount of sentences to imagine how Becky looked before she went missing. â€Å" I felt his lips moving over mine, his tongue pushing slowly into my mouth, and it all felt perfectly and warm and so nice,† page 315. Abigail is comfortable with his presence when she’s with him and feels warmth by his side. I certainly picture this scene as it goes. The warmth of love and innocence is captured in this quote. Jillian Cantor really gives out the theme by expressing himself with tone, imagery and similes; even though there’s hard times in life, love always makes its way through, it will be there, through thick and thin. This innocent young love was told in this story with Tommy and Abigail. Abigail struggled with the disappearance of her younger sister but the love that Tommy and her gave each other made love bloom, through this hard situation of her family and her.

The Strategic marketing applied by Orange

The Strategic marketing applied by Orange The Orange brand is central to companys vision and success A brand is a promise delivered It was developed with flexibility to cross the borders and to challenge the conventions of mobile telephony. In the year 1996 it entered into FTSE-100 becoming the youngest company ever to enter. It is the Fifth largest customer in the world, with over 189 millions of customers as on December 2009. Orange group serves more than 175 million customers in 5 continents. Today Orange is one of the most powerful brand in the word. It is number 3 in Europe in respect of Tele communication and Number 1 in respect of Broad band services. On 1st of July 2010, Orange in UK and T Mobile in UK became the UKs largest communications company. Key Person: Richard Stephen (CEO) 1.1 Impact of Organization strategy on the Marketing Plan: Organizational strategy represents the complete set of activities that an organization chooses to perform to meet its mission, goals, and objectives. Successful implementation of organizational strategies requires a crucial understanding of the linkages between resources, activities, and the desired outcomes. Organizational strategy has two key dimensions: Conformance and Performance. The conformance dimension is intended to ensure that an organization meets its compliance on accountability and assurance requirements, while the performance dimension is to ensure that value is created and resources are utilized appropriately. Oversight committees have been established for decades that monitor the conformance requirements. However, it is important to recognize that there have been no explicit strategic oversight bodies until recently. Organizations are starting to realize that these two dimensions need to be balanced appropriately. In the following paragraph we will examine that we will examine how marketing plan affects and contribute to both dimensions of its organizational strategy. On the other hand, Marketing Plan is a document describing a firms potential customers and a comprehensive strategy to sell them goods and services. It is a written document that details the necessary actions to achieve one or more marketing objectives. The impact of organizational strategy is very foundation. Marketing plan is always made in the light of organizational main strategy. It is a part of overall organizational strategy and works under the umbrella of overall organizational strategy which will lead to achievements of the main objectives of the organization. As mentioned above that organizational strategy has two dimensions conformance and performance, both dimension are need to be consider at every strategic level. Orange is a public limited company and has to maintain the discipline of cooperate governance and procedures of regularity body like Ofcom and Financial service authority FSA therefore it has to make such marketing plan which ensure that it product and service compliance with mentioned regularity bodies that covers the conformance dimension of organizational strategy. Secondly, performance dimension of organizational strategy focuses a business plan that is increasing value through great marketing mix, marketing strategy and product positioning which covers the performance dimension of organizational strategy. 1.2 Components of Marketing Plan: There are following components of marketing plan. Executive Summary Introduction / State of Business SWOT Analysis Objectives and Marketing Strategy Implementation: (4Ps/ 7Ps) Financial Implications Control and Evaluation 1.3 Risks issues within a Marketing Plan: Risks are likely events that will significantly lower the volume base, raise the required spending rate, or have some other adverse effect on margins or market share. An effective market plan should consider the key risks to the business and organizational overall strategy and presents contingency plans to be followed to minimize the negative impact of these risks. Most key risks involve competitive actions not directly addressed in the marketing plan, possible internal operating problems or the failure of the marketing programs to deliver what is expected. The impact on the volume base or spending rate is then estimated and a specific contingency plan to overcome the situation is proposed. It also includes an explanation of what performance measures and levels will trigger implementation of each contingency plan. Close monitoring of these measures is consequently an important control function. 2.1 Level of Importance of each component of a plan First will be the SWOT analysis SWOT analysis : SWOT analysis is one of the major components of a plan It is the Strength, Weakness, Opportunities and Treats of the Organisation; It is the strategic planning method which helps the marketers to focus on key issues. Marketing Strategy of Orange: The marketing strategy of Orange will be explained at the later stage of this work by using Ansoff growth matrix strategy model. It is also regarded as one of the important component of the plan, because it states what Orange is doing in terms of its business nature. 4 ps of Orange : 4 ps which are Product, Price, Place and Promotion also forms an important basis of the plan, It will help orange to position itself in the market. These 4 ps are an important parameters in the hands of Directors and Marketing manager to control it but subject to the internal and external environment constraints. Financial Implications: Any activity undertaken or performed in the business is related financially or in other words, all the activities performed within the business has financial implications. The marketing plan should also show how the marketing strategy had changed the organisation financially in terms of planning and development. 2.2 Mitigation Strategies for High risk component of the plan. The risky components which are mainly Product, Price, Orange Strength, Competitors Threats etc, Orange had developed various plans and strategies in order to mitigate these threats which is explained below. Different product lines for different customers Introducing different product lines in order to meet customer needs. Orange has further divided its three main products which are Pay as you go talk plan, Pay monthly talk plan and broadband service into various different types of sub-product to cater the needs of the customer. For e.g. Panther pay monthly plan provides unlimited texts, Unlimited Internet for text and Internet lover whereas Racoon pay monthly provides unlimited landline calls. Orange had designed and altered its product as per requirement of each and every customers. This is made in order to mitigate the choice and preference of customers which differs from person to person. Different price plan to cater different range of customers Orange also had different price plans for every customers, in order to meet the budget of an individual it has low price plan from  £15 a month to highest  £75 to its business customers. Allowing Minutes bundles for International calls for UK customers Orange should identify the composition of UK customers as most of the customers are immigrant, and most of them mean to be from different countries and are often making International calls, Orange should introduced an Access number by which one can make International calls by using the monthly available bundles of minutes from the plan. This will help orange to increase its customer base. Product Diversification Orange should also diversify its business current other business of Orange can be explained as follows. Orange has diversified its business recently from Telecommunication to different sector in order to earn extra revenue to the group. Such as: Orange Credit Card (In Association with Marble Cards). Orange World Orange Credit Cards. In association with marble cards (HFC) group Orange is offering now credit cards, With an (a.p.r) of 14.9% Orange should also look into the Advertising business, because it has millions of customers which is a key point and its strength. Orange should look this business seriously as it will help to generate additional revenue. Orange world Orange world is the internet portal giving the best of internet service on your mobile phone. Its gives the access to the web as if you are using your computer and internet at your home You can now download your favorite music, videos, play online games, download games, access to the latest news, do shopping, book your favorite holiday etc. 2.3 Marketing Plan 2010 Orange Marketing Plan Marketing plan can be explained in the following way. Executive Summary Introduction/State of Business Analyses Market/Industry/Competitors/ Companies (SWOT for each) Objectives and strategy Implementation (4/7Ps) Financial Implications Control and Evaluation Executive Summary Customer base increased by 6% in the year 2009 with nearly 200 million customers all over the world, In Europe there are about 20.7 million mobile telephone customers. In October 2009 Luxembourg became the 31st country which uses Orange services. To sustain its long-term growth, the Group needs to be present in every key link in the value chain. This will enable Orange to defend its positions against other major market competitors. Orange is now operating in 32 countries compared with 19 countries in 5 year ago time. Environmental Commitment 20% reduction in CO2 emissions between 2006 and 2020. 15% reduction in energy consumption between 2006 and 2020. 25% renewable energies for new mobile stations by 2015 (notably in Africa). 80% of Group scope engaged in Environmental Management System (EMS) process by 2015. State of Business The level and quality of business and financial performance were impressive, given the very difficult environment the France telecom faced from both a macroeconomic standpoint and in terms of regulatory pressures. The Group maintained its revenues, excluding the impact of regulatory measures, and generated cash flow that exceeded its announced objective. Orange launched service in Armenia and Uganda last year. With operations in Jordan since 2000, it was awarded the countrys first 3G licence and will begin marketing attractive solutions in the first a quarter of 2010. Around 3,500 researchers, marketing specialist works in Orange labs. Analysis Market Analysis SWOT Strength Strong customer base Good network strength Strong Marketing and promotion techniques Market Penetration Product Innovation Environmental Commitment Iphone 4 (Only available with O2,Vodaphoe and Orange) Weaknesses Poor Broadband services in UK. Major customers only in France and UK Opportunities Improvements in Broadband service. Orange can concentrate on its broad band service and improve in major parts of UK. Threats Stiff completion in the telecommunication industry (Competitors) all around the world. III) Orange Marketing Strategy The marketing strategy of orange can be explained in taking into example of Ansoff growth matrix strategy model. The model has four main objectives where the company does it business or operates Market Penetration Product Development. Market Development Diversification. (Figure 1.1 shows the example of Ansoff growth Matrix model) Existing Products New Products Market Penetration Product Development Market Development Diversification Existing Market New Market Figure 1.1 Ansoff growth Matrix Model Objectives of Orange The two main objectives of Orange is Profit Improvement Increase in Customer base. IV) Market Penetration. Market Penetration is a growth strategy where the company does the business where the market for that particular product is already in exists. Orange sells its Mobile and Broadband services in the market where there the competition is very high, currently in U.K market Orange faces tough competition from the following companies. Implementation 4 Ps of Orange Marketing http://jumpdigitalmedia.com/blog/wp-content/uploads/2010/04/4ps.png I) Key Products Pay as you go products: These are the sim cards which are offered to customer, it need to top up every time with a minimum of  £5 pounds in order to make phone calls each cost costs up to 20p per minute and 10p on texts. Orange offers various pay as you go products each products has its own specialty all its pay as you go products in UK can be explained as follows. Monkey (for free text and music lovers) Dolphin (for free text and internet lovers) Canary (for free evening and weekend minutes) Racoon (15p per minute calls) Camel. (Good for International call users, calls to more than 50 countries from just 5p per minute.) Pay monthly products Orange offers pay monthly mobile contracts ranging from 18 months to 24 months. And again the above animals are used for the pay monthly mobile contracts with a different specialty each of them. Panther (Unlimited text, Unlimited Internet, Satellite navigation with Orange maps, 50 picture messages.) Dolphin (Unlimited Text, 250mb of mobile internet usage.) Canary (Unlimited Text) Racoon (Unlimited landline calls, 300 texts.) Broadband services Orange has categorized its broadband services into home broad band and mobile broad band. Home broad band is usually purchased by families for Internet browsing, Following are the packages available for Home broadband. Home Ultra (from  £10.5 per month plus  £10.50 Orange Line rentals) Home Max (Unlimited superfast broadband from  £6.50 per month plus  £10.50 Orange line rentals inclusive evenings and weekend calls) Home Select (Your own existing line rentals from  £9.00 per month) Home starter ( £7.00 per month) Mobile Broad band It is a broad band service which you can use take anywhere with you i.e. mobility They provide a dongal which is a kind of a memory stick and can be easily plugged in the laptop for Internet use. Again it uses the animals to identify its packages in broadband, each animal has different specialty. Following are the broadband packages which are made available to the customers Racoon (Usage of data from 500 MB to 1.5 GB) An 18 months contract from  £5 pounds to  £10 a month Dolphin (3 GB from  £35 pounds a month, 18 months contract) Panther (Unlimited usage of broad band from  £35 pounds a month) Price Orange has decided its price according to mobile or broad band service it provides, varieties of prices ranging from product to product. Its pay monthly product starts from  £15 a month to  £75 a month, this pricing is totally depends upon the usage and selection plan by the customer. Same thing applied to Home and Mobile broad band. Place Orange is making is service available in many parts of the world with the network reach to more than 21 countries, including all Europe, some parts of Asia, Middle East and Africa. Promotion Orange UK uses various techniques to promote its products and benefits to its customers One of its important and long running promotion activity is Orange Wednesday cinema tickets, which are buy one and get one free for all Orange customers in UK. Orange also does it advertisement with Yahoo and Hotmail users, whenever a user is logged in the system using yahoo mail or hotmail an advertisement pop up runs which informs the users about the current offers available and forthcoming mobile phone. In 2009 the Orange Foundation supported programmes in 31 of the Groups host countries in Europe, Africa and Asia. These initiatives promote schooling of girls and provide scholarships. Most of this work is part of broader projects aimed at economic integration for women, including the Feminine Promotion programme in Vietnam. Orange still continues its long running advertisement in UKs Cinema hall in almost all parts of the country. Financial Implications Orange has adjusted its Capital Expenditure with relation to the economic condition in the year 2009 while also taking care of the strategic area such as 3g mobile network and acquisition of new licenses in the emerging countries. The launch of a quadruple play will strength Oranges position It is an offering that combines fixed, Internet, mobile and TV services. Their another priority is optimising investments in marketing and sales, a key differentiating factor, coupled with the introduction of value-added Orange Care services for mobile customers. In addition, the Group will embark on the first phase of investments in its fibre-optic network in France 3.1 Understanding how to promote the marketing plan in support of strategic objectives As mentioned earlier the main strategic objectives of Orange is Market Penetration which can be known in Ansoff Growth Matrix and other one is achieving Higher Revenues. The Marketing plan discussed above will help Orange to achieve its above objectives in following ways Different varieties of product lines will help to focus different types of customers demand and requirement with regards to market segmentation which will increase number of customers. The Unique facilities to customers like Free Cinema tickets (Orange Wednesdays), International Access number for free International calls will attract new customers who are making International calls frequently and one who are movie lovers. The Collaboration with Apple company for iphone4 will also give competitive advantage as it currently only available with O2, Vodafone and Orange. The product Diversification also helps the orange to generate additional revenue, And can also attract customers from subsidiary business of orange to its main business for e.g. Introducing Orange Credit card in the market. 3.2 Approach to reach the agreement for the Marketing Plan, The approach will be based on the current analysis of Orange and its Marketing and Business Environment and also suggestions are made in plan which will help the Board of Directors and Management committee to go through the plan and arrange resources to implement the plan As plan concludes that it will be very helpful to Orange to increase its customer base and revenues which are the main objectives. Therefore it will be agreeable on the basis of its strong formation and projection. 3.3 Evaluation and Review Measures to agreed plan: This marketing plan uses one or more business building tests. These are tests of single marketing variables designed to find more effective or efficient ways of spending marketing resources. They involve monitoring and comparing the results of different spending levels, types of promotions, pricing, advertising, sales approaches, Of Orange. The effectiveness of Marketing plan can be reviewed by conducting Customers survey by phone, emails, texts, market surveys etc. Review can also be carried out by measuring Oranges performance before and after implementation of Marketing plan. Also by monitoring the telephone conversation between customer service department and customers of Oranges related with queries in order to identify the number of response of the customers regarding their satisfaction or dis-satisfaction with Orange products and to identify potential opportunities and weaknesses in all line of Oranges product .

Things Fall Apart Book Report- 11 Pages Long. I Got An A :: essays research papers

Things Fall Apart Book Report 1. Title of work: Things Fall Apart 2. Author and date written: Chinua Achebe, 1959  Ã‚  Ã‚  Ã‚  Ã‚   3. Country of author: Nigeria 4. Characters: Unoka – Okonkwo’s father, Unoka, was considered lazy and a failure. He never worked and always took from others. Okonkwo considered him a complete embarrassment and vowed never to be like his father. He had to hate what Unoka once loved, and never borrow money or stop working. Okonkwo - Okonkwo is a clan leader in Umuofia. He has a large family, yet is very stubborn and known for his violent personality. He became well known through all of the seven villages by throwing â€Å"The Cat† during a wrestling tournament. Ekwefi - Ekwefi is Okonkwo's second wife. She had nine children, but each of which died at a very young age. Enzinma is her only surviving child. She is a dedicated mother and a proper wife. Ezinma – Ezinma is open-minded and understanding. She is her father’s favorite child because of those reasons. He wishes that she would have been a boy, and keeps referring to that wish throughout the course of the novel. Ikemefuna – Even though Ikemefuna is seen as the perfect son and clansman, he is still sentenced to death by the Oracle. He is a hard-working, caring character. Nwoye – In the eyes of Okonkwo, his oldest son, Nwoye, is weak and lazy from an early age. He dislikes his father because he beats him so often to make him more masculine. After the death of Ikemefuna, Nwoye becomes very depressed and later converts to the Christian faith, which makes Okonkwo disown him. Obierika – He is a close and loyal friend to Okonkwo. He is always there for him, even when he is banished for seven years, Obierika still comes to visit Okonkwo and his family in the motherland. He also takes care of the yam distribution and it’s payment because Okonkwo is unable to do so. Chielo - Chielo is the oracle who speaks to the villages as the goddess Agbala. She is very fond of Ekwefi and Enzinma. Ogbuefi Ezeudu – He is the oldest man in the tribe. He was very successful and he had won three out of the four titles that you can take in the tribe. When his funeral came, they had a great warrior celebration in remembrance of him. Uchendu – Uchendu is Okonkwo’s uncle. He welcomes Okonkwo and his family with open arms when he goes to the motherland for his seven years of punishment.

Twelve Angry Men - Juror 3 Essay -- essays research papers

12 Angry Men - Juror#3   Ã‚  Ã‚  Ã‚  Ã‚  In a crowded jury room in downtown New York, opinions collide as discussion about the innocence of a young boy is decided. The dark and foreboding storm clouds that hang over the heads of the jurors are beginning to lift as time progresses and new facts are presented. One juror is not happy about this stay of execution and is holding fast his opinion of guilty. Juror three, the president of his business, refuses to alter his vote or opinion in any way. Still haunted by his own son, juror three verbally assaults the group with a forceful tone and a taciturn attitude. One of twelve, Reginald Rose created them all from the same pen and ink, and they could all be no more different.   Ã‚  Ã‚  Ã‚  Ã‚  Juror three is angry, bitter man who has spent his entire life forcing his opinions unto others, and has most likely succeeded in this endeavor. As head of his own company, he isn’t he used to the resistence he is getting from the group. To help his arguments, he uses the phrase â€Å"know what I mean† at the end of almost everything he says, putting any juror with an opposing argument in an awkward position. As the play wears on and his reliable witnesses were called into question, and more speculation was put upon the table, he begins to become more forceful in his arguments, raising his voice much more often than usual. He firmly believes in the guilt of the accused, no matter what the other jurors say or do. There are ...

Auto Industry

Founded on June 6, 1925 by Walter P. Chrysler, this American automobile manufacturer had existed on between the year 1925 and 1998 and was named as the Chrysler Corporation. The corporation was born from the residuals of the Maxwell Motor Company. The first Chrysler automobile was made in the month of January of the year 1924 when Walter Chrysler made a rescue job for the Willys car company during the early 1920s. At an affordable price that the consumer might expect upon this 6-cylinder Chrysler automobile, with an advanced and being a well-engineered car, triggered the beginning of the Chrysler Corporation.In 1926, the Maxwell Company had been rebranded and re-engineered under the name Chrysler and Walter Chrysler as the president (Answers). In 1979, the Chrysler Corporation seemed to be in the midst of bankruptcy. A gas crisis occurred during the year 1973, a great challenged the Chrysler Corporation must face. Also, the corporation’s redesigned ponycars doesn’t seem to catch the attention of the buyers. During these years also is the declination of the sales of the large-car and were also the times where the Barracude and the Dodge Challenger end were spotted.This was really a hard time for the corporation. In 1977, one of the company’s branches abroad, the Chrysler Europe collapsed. A hope retained when the Chrysler Australia was sold to Mitsubishi Motors where money on hand is really a great help. Right before the Chrysler Corporation had fully recovered, the second gas crisis strikes again bringing disaster lowering the sales of the large cars and trucks of the Chrysler Corporation. At this moment of time, there would be no backbone to support the company that can save them the second time around.The Chrysler Corporation had made a petition for a loan of US $1. 5 billion in the US government. This may be the best thing to do for the corporation not to reach its bankruptcy. That loan had guaranteed the avoidance of the corporation to bankruptcy and then the Chrysler Corporation went back to the automobile business creating innovative models such as the K-car platform and the minivan concept and fights its way back (Answers). The present General Manager and CEO of the Chrysler Corporation is Tom Lasorda. The DaimlerChrysler call out for the sale of the Chrysler to the prospected buyer.The Canada’s Magna Corporation, together with â€Å"a private equity partner† which seems to be The Blackstone Group LP, offered an amount of $4. 6 billion for the Chrysler from the DainlerChrysler. The General Motors also showed an interest upon buying the Chrysler. In addition, Ford and Toyota are also found on the rumors as a suitor of the Chrysler. Analysts point out that Ford is out of the play because they will have to sell first their Aston Martin to get the amount of money. Toyota also is out of the floor for the reason that buying the Chrysler would cost them more millions of bucks than creating a new one.And lately, another buyer came up. Billionaire Kerkorian made an offer of cash amounting to $4. 5 billion to buy the Chrysler (Leftlanenews). If the Chrysler was sold to General Motors, the GM would be willing to spend cash worth of $18 billion dollars restructuring the Chrysler. Also, if the buyer was other, the first thing that would come up to their mind is the restructuring of the Chrysler itself. Section 2. Bankruptcy of Delphi and other Suppliers of Auto Parts Bankruptcy has also come to threaten even the largest auto parts supplier of the world, the Delphi.There is a net loss of Delphi on the first six months of this year amounting to $741 million. Of the last year, Delphi also had a net loss of $4. 8 billion. The company’s stocks have been put to on a downgraded junk status. This big loss on the net income of the company was caused by the continuous increase in the fuel prices. In addition to this, there is also a declining share of US automakers in the market that puts u p too much pressure on Delphi. In 1999, GM had decided to get rid of Delphi as their major supplier of auto parts.That is for the reason that Delphi was asking for a bailout for the company which would cost the GM an amount reaching to $6 billion. In addition to this, GM would also have other expenses of paying for the medical and pension benefits of the workers of Delphi. Other auto parts supplier had followed the announcing their bankruptcy and has threatened the US auto industry. The effect of this bankruptcy if it happens would initiate destruction of jobs of hundreds of thousands of workers in the auto industry (Isaacs). Section 3. Toyota and other Large Car Manufacturer’s ExpansionToyota together with its successful in the auto industry in the land of the United States of America would probably decide of expanding the company’s market. In November 13, 2006, a news item from the Los Angeles Times states that there is a leaked copy of the â€Å"global master planà ¢â‚¬  of the Toyota Motor Corporation. In the global master plan, there states that by 2010, Toyota will takeover the No. 1 selling spot in the auto industry which was owned by General Motors at this time. Also included on the global master plan was the aim for the 15 percent target of the company on the world car market by the year 2010 (Channel).Toyota Motor Corporation would plunge to Russia, India, China and Brazil markets as confirmed by the company. Their reason; helping in the rapid global expansion of fuel. Together with their expansion on the other part of the world, with their quest of being the â€Å"King of the Car World†, are the auto suppliers clinging to their wheels on their way there. It is simply for the reason that, in the place where the big consumer (of auto supplies) is (Toyota and other car manufacturers), there would be the presence of the suppliers that will feed their needs. References Answers. â€Å"Chrysler†. 2007.April 8 2007. . Channel, T he Auto. â€Å"Leaked: Toyota's â€Å"Global Master Plan† Calls for 15 Percent Worldwide Share by 2010†³. 2006. April 9 2007. . Isaacs, Jerry. â€Å"Delphi Demands Unprecedented Wage Cuts from Us Auto Workers†. 2005. April 9 2007. . Leftlanenews. â€Å"Billionaire Kerkorian Makes Offer to Buy Chrysler Group†. 2007. April 8 2007. .

Merger, Acquisition, and International Strategies Essay

* For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Justify your opinion. Coca-Cola Company history originated in 1886 when the â€Å"curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains† (Coca Cola History, 2013, para. 1). He generated flavored syrup, took it to his neighborhood pharmacy, â€Å"where it was mixed with carbonated water and deemed â€Å"excellent† by those who sampled it† (Coca Cola History, 2013, para. 1). Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with â€Å"naming the beverage â€Å"CocaCola† as well as designing the trademarked, distinct script, still used today† (Coca Cola History, 2013, para. 1). The Coca-Cola Company is not just an average beverage company. The Company owns/licenses and markets in excess of 500 nonalcoholic beverage products, mostly sparkling beverages but also a assortment of still beverages, for instance; â€Å"waters, boosted waters (for example, Oasis, Powerade and Vitamin Water), juices and juice drinks (for example, Minute Maid and Five Alive), ready-to-drink teas and coffees, and energy and sports drinks† (Coca Cola History, 2013, para. 5). Coca Cola most popular nonalcoholic sparkling beverage brands are Coca-Cola, Diet Coke, Sprite, Fanta, Dr. Pepper and Schweppes which they market worldwide. Coca Cola Company has a market capitalization of â€Å"$177.48 billion and is the largest company in the Food and Beverage sector† (Coca Cola Company, 2013, para.1). Whether you’re out shopping, working in the office or the gym, ZICO Pure Premium Coconut Water delivers the natural replenishment you require to renew. As of November, 2013 â⠂¬Å"Coca-Cola Company and ZICO Beverages LLC announced that Coca Cola has acquired the outstanding ownership stake in ZICO† (Coca Cola Acquires, 2013, para. 1). The merger will unlock more â€Å"capability for ZICO including marketing, selling,  manufacturing, innovation and distribution opportunities† (Coca Cola Acquires, 2013, para. 1). Not only will this merger benefit ZICO, but the Coca Cola Company will gain a top position in one of the fastest rising beverage categories in the world. This final move concludes the relationship that began in 2009 when Coca-Cola’s Venturing and Emerging Brands (VEB) business unit first invested in ZICO. In 2012, the Coca Cola Company acquired a bulk stake in the brand. And earlier this year, ZICO took its home on the unique red Coca-Cola trucks to be circulated throughout the U.S. and Canada. When Coca Cola initially invested in ZICO, they did so because they saw it as a â€Å"burgeoning premium brand with the potential to be significant leader in a high growth category† (Coca Cola Acquires, 2013, para. 4). Over the past 4 year, Coca Cola has observed the coconut water industry spea r revenue impressively and gain household penetration. ZICO itself solidified its place as one of the primary brands in the coconut water industry. With this acquisition, Coca Cola plans to modernize all characteristics of the consumer experience and intensify both rate and delivery to place ZICO at the top and continue even more growth within the company. * For the corporation that has not been involved in any mergers or acquisitions, identify one (1) company that would be a profitable candidate for the corporation to acquire or merger with and explain why this company would be a profitable target. Grocery shopping is more difficult and complex than ever before. Today’s customers are more health mindful than customers of the past. Customers are more prone to buy specialty foods over the old-style foods their parents bought. Customers across the country have access to everything from bizarre products to exclusive delivery services. Specialty grocery stores have grown in attractiveness to customers, but the main issue is that often specialty stores have restricted locations which in turn limits their reach to customers. Whole Food’s Market and Trader Joe’s are two specialty grocery stores who have increased locations to the hundreds while adhering to an unforeseen market standing for formerly untargeted market segment. Trader Joe’s operates over 340 stores in 9 states were they â€Å"buy direct from suppliers whenever possible, bargain hard to get the best prices and then pass the savings on to the customer† (Trader Joe’s, 2013, para. 4). Whole Food’s Market is the â€Å"world’s leader in natural and organic foods, with more than 360 stores in North America and the United  Kingdom† (Whole Food, 2013, para 2). Trader Joe’s and Whole Food’s Market have managed to take original ideas and spread them throughout the nation to many different customers. Although they differ not only in the technique in which they decide to bring products to their customers but also in term of inventory management and supply chain organization. These tw o companies have become so successful in my opinion, not by what they differ in but what they have most in common, which is their commitment to their loyal customers, employees and undeniable quality in their products they sell. Through their loyalty to their customers and employees in addition to their irreplaceable value proportion, both companies have effectively succeeded to upturn the grocery industry and have forced outdated grocery stores and its customers to reexamine their descriptions of what institutes a positive customer experience. The merger of Trader Joe’s and Whole Food’s Market would be lucrative to both companies since Whole Food’s Market is now international, they can allow Trader Joe’s access to an international market. Whereas Trader Joe’s offers unbelievable quality, but has a poor assortment of products, Whole Food’s Market will help offer both a great assortment as well as excellence of products. * For the corporation that operates internationally, briefly evaluate its international business-level strategy and international corporate-level strategy and make recommendations for improvement. Most customers have high hopes when buying a good or a service. As a general rule, it seems that most customers want to pay a low price for products with rather highly distinguished features. Because of these customers’ expectations, a number of firms, like Coca Cola, â€Å"actively engage in primary value chain activities and support functions that allow a firm to simultaneously purse low cost and differentiation† (Hitt, 2013, pg. 120), which is also called integrated cost leadership/differentiation strategy. The reason Coca Cola uses this strategy is to efficiently create their products with some differentiated features. Efficient production is the â€Å"source of maintain low costs whole differentiation is the source of creating unique value† (Hitt, 2013, pg. 120). Coca Cola has successfully integrated cost leadership/differentiation strategy which has allowed them to adapt quickly to today’s new technologies and to the rapid changes in today’s society/cultures around the globe. The ultimate goals of Coca-Cola’s business strategy is to â€Å"rise volume, develop their share of world-wide  non-alcoholic ready-to-drink beverag e sales, maximize the long-term cash flows and create economic-value-added by improving economic profit† (Coca Cola Acquires, 2013, para 8). Corporate-level strategy â€Å"specifies actions a firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in different product markets† (Hitt, 2013, pg. 164). Coca Cola Company has long been committed to the product development strategy in which case they do everything they can to become the best in their industry. They have moved into different geographic market such a Japan, United Kingdom, ect., Coca Cola have acquired competitors such as ZICO as discussed above, and also they have bought bottle suppliers to help grow the company even more. With all of these moves that Coca Cola have made over the years, this has allowed them to penetrate existing markets with new products due to their high brand awareness. You can’t go hardly anywhere these days without seeing a Coca Cola product of some sort being advertised or sold. This strategy capitalizes Coca Cola’s favorable trademark reputation, â€Å"Open Happiness.† Coca Cola has developed great business and corporate level strategies but there is always room for improvement. We are living in a social media world and I would suggest that Coca Cola take full advantage of this new world of communicating with their customers. So many people communicate through social media and find new products through social media that developed a marketing strategy evolving social media will ultimately be a win-win strategy for any company. * For the corporation that does not operate internationally, propose one business-level strategy and one corporate-level strategy and make recommendations for improvement. A differential strategy is an â€Å"integrated set of actions taken to produce goods or services (at a acceptable cost) that customers perceive as being different in a way that is important to them† (Hitt, 2013, pg. 115). I would suggest this differential strategy to Trader Joe’s because they currently are offering unique quality, private labels and outstanding pricing that other traditional grocery stores are not offer. To have success with the differentiation strategy, Trade Joe’s must consistently upgrade differentiated features that their customers value and/or create new valuable features with any significant cost increases to the customers. To  do so, Trade Joe’s needs to constantly update and change their product lines. This means that the products that are not saleing get rid of them quickly. Look into the new developed and increasing fades that customers are looking into. And because differentiated products satisfies customers’ unique needs, Trader Joe’s will be able to charge premium prices which allows them to out price their competitors and earn above average returns. A multidomestic strategy is an â€Å"international strategy in which the strategic and operating decisions are decentralized to the strategic business unit in individual countries and regions for the purpose of allowing each unit the opportunity to tailor products to the local market† (Hitt, 2013, pg. 235). I recommend a multidomestic international corporate level strategy for Trader Joes because this strategy is used with companies that have high local responsiveness but have low global integration. This strategy should maximize Trader Joe’s competitive response to the idiosyncratic requirements of each market it is in. The multidomestic strategy is most appropriate for use â€Å"when the differences between the markets a company serves and the customers in them are significant† (Hitt, 2013, pg. 235). Reference Coca Cola History. Retrieved November 29, 2013, from http://www.worldofcoca-cola.com/coca-cola-facts/coca-cola-history/ Coca-Cola acquires ZICO, Retrieved November 29, 2013, from http://m.newhope360.com/mergers-amp-acquisitions/coca-cola-acquires-zico Hitt, M.A., Ireland R., D., & Hoskisson, R.E. (2013). Strategic Management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning. Trader Joe’s Our Story, Retrieved November 29, 2013, from http://www.traderjoes.com/about/our-story.asp Whole Food’s Market, Company Info, Retrieved November 29, 2013, from http://www.wholefoodsmarket.com/company-info